Will Quicken Loans rebrand to Rocket just Mortgage already?

Will Quicken Loans rebrand to Rocket just Mortgage already?

Quicken Loans launched Rocket Mortgage in November 2015, invested billions since that time building the Rocket brand name, unseated Wells Fargo a year ago as America’s top retail mortgage lender, redid the Rocket brand name this season, and rolled up all customer finance divisions of this company into Rocket-named brands.

So it is no real surprise the $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding.